Loco is a team of bikers helping out fellow bikers by selling one-of-a- kind and top-of-the-line bike paraphernalia and equipment.
During our collaboration, we first and foremost wanted to highlight the deep sense of community in being a part of a biking group. Bike illustrations are always in pairs or groups; no bike is left forgotten. The rush, fun, and thrill of cycling are expressed through dynamic shapes, different kinds of lines, and a wide color palette. Chalk doodles on sidewalks were my main source of inspiration for this project.
